Louis Vuitton is making a mobile game with embedded NFTs

The worlds of fashion and gaming are cozying up to one another. From Gucci selling digital items in Roblox to Vogue's virtual fashion spread starring Gigi Hadid, the two industries are increasingly overlapping to capture a young, tech-savvy audience. Now, Louis Vuitton is jumping on the bandwagon by releasing a mobile video game to celebrate its founder's 200th birthday. Louis: The Game stars the fashion house's mascot Vivienne, a wooden doll embellished with the company's flower insignia, on a ...